Buses roundel crown Instagram and Facebook AR 3D filter
Evoking a sense of regal grandeur, this filter transforms ordinary individuals into virtual royalty, placing the iconic London Buses Roundel atop their heads like a crown.
Through the magic of 3D effects and head mapping technology, the virtual crown remains steadfast, ensuring a regal appearance from every angle. 👑
This captivating filter seamlessly blends the iconic symbols of British heritage – the royal crown and the London bus – creating an irresistible fusion of tradition and technology.
Users relished the opportunity to don their virtual crowns, capturing their regal moments through selfies and videos that exude both amusement and admiration. The only thing left for the user to do was perfect their royal wave. 👋
Archive links
https://www.instagram.com/ar/209585783959126/
https://www.facebook.com/fbcameraeffects/tryit/209585783959126/
https://londonblog.tfl.gov.uk/ar-filters-backgrounds/
Platforms
Instagram, Facebook and Messenger
Client
Transport for London
Launched 2022
Key features:
• Utilises head mapping technology
• Innovative 3D design
• Encourages sharing
